How Kids’ Sports Became a $15 Billion Industry.

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Study Details

Authors
Sean Gregory
Published
08/24/2017
View the study
Citation
Gregory, Sean. 2017. How kids’ sports became a $15 billion industry. TIME (August 24): http://time.com/4913687/how-kids-sports-became-15-billion-industry/.

Joey Erace knocks pitch after pitch into the netting of his $15,000 backyard batting cage, the pings from his metal bat filling the air in the south New Jersey cul-de-sac. His private hitting coach, who’s charging $100 for this hour-long session, tells Joey to shorten his stride. He’s accustomed to such focused instruction: the evening batting practice followed a one-on-one fielding lesson in Philadelphia earlier in the day, which cost another $100.