Good to Great: Why Some Companies Make the Leap…and Others Don’t

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Study Details

Authors
Jim Collins
Published
2009
View the study
Citation
Collins, J. (2009). Good to Great-(Why some companies make the leap and others don't).

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness — why some companies make the leap and others don’t.