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Book Review: ESPN: The Making of a Sports Media Empire
Study Details
- Authors
- Travis R Bell
- Published
- 2016
- Citation
- Bell, Travis R. 2016. Book review: ESPN: The making of a sports media empire. International Review for the Sociology of Sport. 2016; 51(5): 634-636.
ESPN stands alone. The four-letter acronym carries unmatched global clout in sport media. From humble beginnings in Connecticut trailers in 1979 to a multibillion dollar powerhouse, the story of ESPN’s rise to the top of the media mountain is remarkable. ESPN is no longer a cable sports network. It is a brand that trails only Nike.