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Allez Wiggo: A Case Study on the Reactions of the British Print Media to Bradley Wiggins’s Victory in the Tour de France
Study Details
- Authors
- Gerald Griggs, Tom Gibbons, Tony Rees, Mark Groves
- Published
- 2014
- Citation
- Griggs, G., Gibbons, T., Rees, A. & Groves, M. (2014) ‘Allez Wiggo’: A case study on the reactions of the British print media to Bradley Wiggins’s victory in the Tour de France. International Journal of Sport Communication 7(1), 113-125.
On July 22, 2012, Bradley Wiggins became the first-ever British cyclist to win the Tour de France. This article examines how the events surrounding Wiggins’s win were reported in the British (London-based) print media the day after his victory. Thematic coding revealed 2 specific themes: “Arise Sir Bradley Le Gentleman” and “Wiggo the Mod.”