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Why Every U.S. Athlete Came Home a Winner
Study Details
- Authors
- Larry Olmested
- Published
- 08/13/2012
- Citation
- Olmested, Larry, 2012. Olympic swag bags & freebies: Why every U.S. athlete came home a winner. Forbes.com (August 13): http://www.forbes.com/sites/larryolmsted/2012/08/13/olympic-swag-bags-freebies-why-every-u-s-athlete-came-home-a-winner/
American athletes were very successful at the London 2012 Olympic Games, bringing home 46 Gold Medals. But what most viewers did not realize was that every single one of the 529 athletes representing Team USA brought home gold – along with thousands of dollars’ worth of other freebies.