Sex Sells Sex, Not Women’s Sports

Last winter, champion alpine skier Lindsey Vonn won the downhill gold medal at the Vancouver Winter Olympics, the first American woman to achieve gold in this prestigious event. From 2008 to 2010, Vonn also won three consecutive World Cup championships, the first US woman and second woman ever to accomplish such a feat. For her unprecedented achievements, Vonn was named Sportswoman of the Year by the US Olympic Committee. (PUBLICATION ABSTRACT)