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Heineken Scores U.S. Soccer Deal
Study Details
- Authors
- Tripp Mickle
- Published
- 10/14/2014
- Citation
- Mickle, Tripp. 2014. Heineken Scores U.S. Soccer Deal. WSJ (Oct. 14):
Heineken USA has signed a four-year sponsorship agreement to become the official beer of Major League Soccer starting next year, taking a spot Budweiser has had for nearly two decades as one of the league’s top sponsors.