Exploring NCAA Division I Athletic Administrator Perceptions of Male and Female Athletic Directors’ Achievements: A Photo Elicitation Study.

This study employed the concept of hegemonic masculinity as an interpretive framework to explore NCAA Division I athletic administrator perceptions regarding the professional accomplishments of male and female athletic directors. Using photo elicitation methodology, athletic administrators (e.g., athletic directors, academic advisors/counselors for athletes, and coaches) responded to a photograph of and vignette about either a male or female athletic director. This study found that while some athletic administrators were supportive of the achievements of both male and female athletic directors, some subscribed to hegemonic masculinity, gendered stereotypes, and homologous reproduction. These findings have implications for stakeholders in the affairs of athletics who are committed to creating more equitable athletic environments.