This content is included in your SPKN Membership
ESPN Holds on to NFL
Study Details
- Authors
- Sam Schechner
- Published
- 09/09/2011
- Citation
- Schechner, Sam. 2011. ESPN holds on to NFL. Wall Street Journal (September 9): B3; http://online.wsj.com/article/SB10001424053111904836104576558470026733208.html
Cable channel ESPN will pay $15.2 billion over eight years to continue carrying National Football League games, a sharp increase for the U.S.’s most-watched sport as leagues wrestle a bigger cut of rising cable-television bills.